Friday Sh'vat 2 5703
Chumash: Va'eira, Shishi with Rashi.
Tehillim: 10-17.
Tanya: This will explain (p. 65)...to his service. (p. 67).
My father related: The Maamar Va'eira...Ushmi Hashem, discussing the idea that "none of them will be repelled" - (not the Maamar with this title which is printed in Torah Or) acquired the name, "the frume - (`G-d-fearing') [1] Va'eira."
The Alter Rebbe would repeat it every three years, each time almost verbatim. The Tzemach Tzedek said, "Each time there was a new light." "My father commented: Or, light, is always the same, but Maor, luminary, is always like something new.
Notes:
The Maamar evoked self-introspection, Teshuva, self-improvement, stirring those who studied it to become more G-d-fearing; in Yiddish, Frum.